Nature Rocks

Nature Rocks is a campaign to inspire and empower parents and caregivers to get children outside to play and explore, to make playing in nature a fundamental part of childhood and family life again. The campaign is built on a partnership with Richard Louv, author of "The Nature Principle" and “Last Child in the Woods, Saving Our Children from Nature-Deficit Disorder” and the Children & Nature Network, founded on an ecoAmerica co-authored report “Children and Nature 2008: A Report on the Movement to Reconnect Children to the Natural World” a definitive analysis of current best practices in this emerging movement. Other partners include The Nature Conservancy, REI, U.S. Fish and Wildlife Serivce, the American Heart Association, and the American Camp Association.  The campaign, launched in May 2009, builds on the momentum of the burgeoning grass roots movement, and shows all families that a healthy environment, playing and exploring in nature, is an essential ingredient for family bonding and for raising happier, healthier and smarter children. Visit the Nature Rocks website to find nature, activities, events and more, and to see how much Nature Rocks!